How to stand out your business in market!

How do you stand out in a market and make people believe that your product/service is different from others? How do you shine in the crowd?

The answer is simple, yet we overlook it.

1. Make it worth: By Making them realize that your cause of creating this business is important. That you can make the product/services worth, much more than the price the customers are going to pay. Make people realize by your genuine and consistent efforts that you can make their lives better by your products/services and find a generous influence that you can create by helping your customers.

2. Your Product is not for EVERYONE: You can never target everyone. So, cut the chase and define clearly to all people that this product is only for these kinds of people. Categories the people whom you want to serve. If you won't, then people would backlash you with their different opinions, some would say your product/services are too bold, this is too minimalist, this is too expensive, and therefore define that our product are not for you but this type of people only.

This isn’t some Unique Selling Proposition for your business, but this is a generous way of telling people that you are this and not this, so that the people who need you, can find you easily.

3. Understand your people: You can always categorize people into two categories, the one who are early adaptors, these are the one who always want interesting things and gets bored easily.

On the other hand, we have people who wants products/services that can last. It depends on you for whom you want to create things and where you position yourself, where you are an obvious choice or where you just compete with the mass for average products/ services.