Create a story!

Take any product near you, see if it’s making you a better version of yourself or not, like the

MUJI’s notebooks we use, it motivates me to study ( I love writing on silk-like pages) and for me, no other brand can replace it. It does help me make a better version of myself indirectly. This is the job marketers!

Marketing in FIVE steps:

1. Invent a thing worth making, a story worth telling, and a contribution worth talking about

2. Design it in a way that a particular people will benefit from : Asking the clear question from yourself that who's it for? for whom you are making this product or service for, can clear a lot of potential doubts in the starting era of business.

3. Tell a story that matches the built-in narrative and the smallest viable market: Humans tell themselves a story for everything and everywhere, even to themselves they say stories. Going against the core functionality of humans, a business can never survive, So built your story, your brand story!

4. Spread the word:

Your tactics( how you do things) can make a lot of difference but your strategy(what you do), can change everything. Therefore, build a culture, by organizing tightly knit groups of people, who think the same.

"People like us, do things like this!"

5. Show up — regularly, consistently, generously: There can never be a change without the consistent efforts, if you are not committed towards the work you do, people can't build the necessary trust in you. Therefore, we have to show up regularly!